Insights Articles

We help people to understand the positive, and negative, impacts of technology. Learn more about the role you can play with our industry insights.
November 4, 2021
Increasingly prevalent use of automated processing to help save time when interacting with customers, employees or the general public might be seen as a win-win situation, but due consideration is often not given to ensuring this automation is compliant with Article 22.
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September 6, 2021
Cutting-edge hyper-personalisation is common part of the online shopping experience, combining everything from customer purchase history to weather forecasts, fashion trend books and social media analysis. Varyingly viewed by consumers as helpful, frustrating or downright intrusive, today’s recommendation systems often share one common flaw - at its core, it’s all guess work.
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September 6, 2021
Automated ATS workflows can provide great efficiencies, while also leaving candidates feeling discriminated against. The worst kind of feedback is no feedback. Let’s take a look at how FORTYEIGHT can help create more transparency in the process without losing the benefits of automation.
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September 2, 2021
Targeted advertising and personalisation has been a central part of online life for years - largely ignored by internet users or viewed as harmless or even helpful. The battleground is now being fought on the question of trust, consumers know many of the services they enjoy using still track them, so how then can personalised consumer-centric experiences co-exist in a world of discreet tracking and automated individual decision-making?
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July 29, 2020
A recent study comissioned by FORTYEIGHT.AI and conducted by Avansere AS and Opinium explores consumer attitudes and behaviours towards industry-led COVID-19 contact tracing.
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July 21, 2020
New research by Avansere AS and Opinium Research, on behalf of FORTYEIGHT, explores consumer attitudes, perceptions and behaviours towards public and private COVID-19 contact tracing efforts.
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