Artificial Intelligence

September 6, 2021
Cutting-edge hyper-personalisation is common part of the online shopping experience, combining everything from customer purchase history to weather forecasts, fashion trend books and social media analysis. Varyingly viewed by consumers as helpful, frustrating or downright intrusive, today’s recommendation systems often share one common flaw - at its core, it’s all guess work.
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September 6, 2021
Automated ATS workflows can provide great efficiencies, while also leaving candidates feeling discriminated against. The worst kind of feedback is no feedback. Let’s take a look at how FORTYEIGHT can help create more transparency in the process without losing the benefits of automation.
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September 2, 2021
Targeted advertising and personalisation has been a central part of online life for years - largely ignored by internet users or viewed as harmless or even helpful. The battleground is now being fought on the question of trust, consumers know many of the services they enjoy using still track them, so how then can personalised consumer-centric experiences co-exist in a world of discreet tracking and automated individual decision-making?
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April 16, 2020
It has the potential to save lives, but mass government and private sector surveillance during the pandemic has to be transparent and ethical, else we risk an easy turn towards a dystopian future.
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