AdTech

September 2, 2021
Targeted advertising and personalisation has been a central part of online life for years - largely ignored by internet users or viewed as harmless or even helpful. The battleground is now being fought on the question of trust, consumers know many of the services they enjoy using still track them, so how then can personalised consumer-centric experiences co-exist in a world of discreet tracking and automated individual decision-making?
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