How it Works

Real-time updates that inform you each time organisations and governments observe you.

FORTYEIGHT acts like your digital twin; informing you each time an observation is made about you by the algorithms behind popular apps and websites.

Just like the notifications you get from a banking app when money is sent and received, FORTYEIGHT lets you know when algorithms are analysing your personal data and online behaviour. These observations drive the way online information is presented to you and can influence the way you perceive the world without you even being aware of it.
Give it a try - it’s free!
SECURE

Build Your Identity Portfolio

Maintaining a list of your digital identities, such as email addresses and phone numbers, helps ensure you receive automatic updates each time a new observation has been made about you online.
Build Your Identity Portfolio
REAL-TIME

Receive Smart Notifications

FORTYEIGHT can notify you on mobile, web and desktop. Our automated matching process protects your privacy while keeping you informed each time a new observation has been made about you.
Receive Smart Notifications
View Observation History
INFORMATIVE

View Observation History

Become more informed with access to real-time and historic observations made about you by the websites and apps you use. Improve your browsing experience by correcting inaccurate observations, and flag when observations are inappropriate.
Give it a try
EMPOWERING

Analyse & Engage

Analyse how the digital world perceives you with  interactive analytics that help you understand how technology, and the organisations that operate it, can have a witting and unwitting effect on the way you think and perceive the world.
Analyse & Engage

Use FORTYEIGHT, anywhere

Available for all devices, browsers, and operating systems. FORTYEIGHT uses the latest progressive web app technology to give you a full app experience, no download required.
DIGITAL TWIN

FORTYEIGHT Observer

Our extension works in real-time to detect when the algorithms behind some of the world’s most popular websites make new observations about you. Instantly updating your FORTYEIGHT account to provide you with real-time insights and alerts.
Give it a try
Analyse & Engage

FORTYEIGHT is building a vision for the future, for the people that care today

Ladonna (Birmingham, USA)
“Total game changer - I’m facinated”
how so many of the websites I use are making recommendations to me that I would never have noticed before. It helps explain how I’m forever ‘down the YouTube rabbit hole’.
Ladonna (Birmingham, USA)
Aaron (Manchester, UK)
“GDPR is for politicians, FORTYEIGHT is for me.”
I get tired of all the apps asking for consent. I just want to know when they make a decision about me, so I can decide whether I care enough to do something about it.
Aaron (Manchester, UK)
Catherine (Gloucester, UK)
“Finally starting to trust technology”
now that I can see what decisions are being made about me. It’s a bit like my banking app that notifies me whenever there’s a new transaction - I instantly feel more informed.
Catherine (Gloucester, UK)